NAACP ‘Be In The Biz’ seminar helps locals find paths in the entertainment industry

As the NAACP kicks off its 116th annual convention in Uptown Charlotte, the civil rights organization hosted a “Be In The Biz” symposium to encourage more Black creators to enter the film and entertainment industry.

This year’s theme draws from Martin Luther King Jr.’s “the fierce urgency of now” message, highlighting the future of diversity and authenticity within entertainment.

Be In The Biz is a daylong event featuring panels, a keynote luncheon and a networking reception.

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The panel featured prominent figures from some of the industry’s biggest companies, including ESPN and TV One, and screenwriters from notable shows such as Empire and Bel-Air.

NAACP Hollywood Bureau Senior Vice President Kyle Bowser said he looks forward to expanding the program’s reach and creating lasting relationships with local community members.

“Writers, producers, executives all come from different markets, but they are not plugged into the latest breaking information coming out of the industry,” Bowser said. “Now we are on the road sharing that information with others.”

The room was filled with eager professionals looking to bridge the gap between their own careers and the ever-changing media world.

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Charlotte meteorologist Alesha Ray attended Saturday’s session, talking about expanding the audience and starting up new projects.

“Being a meteorologist, you’re on television telling the story. But I also have another story to tell regarding sustainability, environmental justice and climate change, ” said Ray. “Being a part of [Be In The Biz] helps me connect the two.”

The panelists offered insight into the business side of the entertainment industry, and the responsibility to shape a more inclusive media environment.

“It’s very disheartening,” said Ariana Drummond, NAACP Director of Talent and Media Relations. “I try to reinforce the fact that there is a need for black representation in media.”

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Drummond said that “now more than ever” it’s up to local storytellers to take steps to dive into the industry.

Keynote speakers also touched on “keeping the money within the black community” and emphasized the need for representation — not only who is in front of the screen, but also who is behind it.

Media managers, legal representatives and industry agents all offered support and urged attendees to “get uncomfortable” and stand out with their creative authenticity.

Guests were able to share potential project ideas and ask the panelists questions.

Panelist Kati Fernandez, Senior Director of Content Development for ESPN, said she is eager to assist professionals in the creative community, and emphasized the need for diverse representation.

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Fernandez encouraged Black creatives to maximize their own content before outsourcing to others.

“The Mona Lisa costs a lot less in my house than it does in the museum. … If you are creating art, that is your Mona Lisa,” Fernandez said.

The convention continues Uptown off East Trade Street through July 16, 2025. Click here for more information.